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Research Brief templates designed to improve insight

Thursday 3rd November 2022 by David Jones

It can be hard to find the time to write a research brief. If you’ve never done it before, it can be daunting – What to include? What does a research agency need to know? How do our business objectives translate into research objectives? Exactly what outputs do we need? However, providing and talking through a good brief will nearly always translate into more and richer actionable research insights, that can really power your business or brand forward. Our experience confirms that this is time well spent.
To help get your head round what should go into a good brief, we’ve created two handy briefing templates – one for consumer research projects and another tailored to business research projects.
Simply click on the relevant download button below.