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Introducing Habit5
Habit5 is a full service market research agency, accredited as a Company Partner by the Market Research Society (MRS).
Established in 2013, we have successfully completed over 180 primary research projects for our clients in the public, private and not for profit sectors. We have the resources and expertise to implement many different forms of research, from focus groups to on-street interviews, bespoke surveys to ethnographic studies. We're particularly interested in human behaviour change and beneficial habit formation.
Our purpose is to assist our clients in achieving and acting upon an Outstanding Understanding™ of their stakeholders, customers, prospects, students, residents, members or markets. It is delivering research that creates real impact that keeps us motivated.
Research is not, and should never be, an end in itself. For us it is a stepping stone to understanding what to do to make a commercial difference or achieve a desired outcome; whether that’s improving customer conversion or public perceptions, reducing acquisition costs or crime rates, generating more sales revenues or encouraging recommendations as a place to work.
Research that makes a difference | Starts with the end in mind
Market research can help.....
- You make evidence-based strategic decisions
- Maximise the chances of success when developing new products, services or propositionss
- Enhance your understanding of new markets or segments
- Benchmark brand performance
- Measure and manage customer satisfaction
- Evaluate programmes, campaigns or major projects
- Shape and refine the development of: communications, content, websites or apps
- Add substance and authority to thought-leading white papers, reports, infographics or presentations
- Deliver nuggets to use to drive PR and media coverage
- Investigate employee engagement levels, motivations and morale.
- Brand definition and naming
- Brand health, performance and tracking
- Proposition building and testing
- Co-creation and collaboration
- Concept development research and testing
- Customer or segment persona or profile creation
- Customer satisfaction surveys
- Participatory Action Research (PAR)
- Product design and development
- Proof of market and market sizing
- Public consultations
What we do | Examples of the types of research study that we conduct
- Customer journey mapping
- Customer experience design
- App development or testing
- Eye-tracked usability
- Employee engagement or staff surveys
- Thought leadership content generation
A particular strength of ours | Human behaviour change and beneficial habit formation
Where our inputs fit | Within an Integrated Evaluation Framework
We recognise that there are many aspects of the communications development and deployment process that are outside our domain and we do not harbour any ambitions to extend into them.
Looking at the Integrated Evaluation Framework endorsed by the Association for Measurement and Evaluation of Communications (AMEC) on the left, our contribution will usually focus upon measuring and gathering insights into Audience Response and Effects – the Out-takes and Outcomes as they are termed in the Framework..
Out-takes
In out-takes, this refers to the response and reactions of your target audiences to the activity. How attentive were they to the content, what was their recall, how well understood is the topic, did the audience engage with the content or did the audience subscribe for more information.
Outcomes
In outcomes, this measures the effect of the communications on the target audience. Have the target audience increased understanding, has it changed their attitude to the topic, has it increased trust and/or preference, has it had an impact on the intention to do something (e.g. trial, subscribe, register) or increased online advocacy?
Our clients |
Partners in the quest for deeper understanding
We love working with our clients. They come in all shapes and sizes, operate in many different sectors, locally, nationally and globally.
What they all have in common is the desire to gain a deeper and richer understanding of their current and future customers, members, learners or market.
Our work | Some of the ways in which we have helped our clients
Understand the size of the market and level of demand to purchase floral gifts, through multiple different retail channels.
Understand how gender, age band, length of experience, qualifications, specialisms, work environment and sector, influence propensity to engage with this industry-leading professional association.
Understand why families do or do not connect with nature, wildlife and conservation, alongside how to successfully engage them in the future.
Understand how their existing members and potential members think about their health, the anxieties they have and what determines who they contact when they have a need.
Understand why young people do or do not volunteer for charitable and sports organisations, with recommendations on how engagement could be widened.
Understand why the social care workers they employ do or do not cope with the challenges of working in the sector and how high staff attrition could be addressed.
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Office Address: Unit E29, Enterprise Building, Lincoln, LN67DQ, Registered Address: Mexborough House, Main Street, Burton, Lincoln, LN1 2RD Company No: 8585333 VAT No: 166322122 ICO Reference No: ZA214373
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