•Brand definition
•Proposition building
•Co-creation
•Proposition testing
•Concept development research
•Concept testing
•Customer or segment persona or profile creation
Designing the research study | We help keep the focus on what matters most
By establishing…
- What’s a priority?
- What’s out of scope?
- What the context is?
- What’s already known?
- Where the knowledge gaps are?
We have conducted research to:-
- Measure brand health & performance
- Evaluate Customer Satisfaction
- Qualify the needs of Prospects
- Inform New Product Development
- Size markets and estimate demand
- Define new service propositions
- Segment and profile target audiences
Choosing the right methodology |
To maximise actionable insight
The best research end results, come from bringing all of the right ingredients together, at the right time in the right place.
We don’t pre-judge things or force fit a project into any house style or prescribed model.
Within Groups we usually deploy
Self-Completion Tasks to gather deeper individual inputs without social mediation.
For Surveys we write and get approved the full Script in .pdf format, thereby minimising the chances of any costly and time-consuming amends at the Design and Build stage.
For Focus Groups and Depths, we originate a very detailed Guide for the researcher to use.
Asking the right questions in the best way |
Preparing Discussion Guides and Scripts
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