Our Blog

Here are a few of our thoughts, ramblings and observations on research, customer understanding, marketing et al. The views expressed are those of the writers and do not necessarily represent the view of Habit5 Limited.

Research Brief templates designed to improve insight

Thursday 3rd November 2022 by David Jones

It can be hard to find the time to write a research brief. If you’ve never done it before, it can be daunting – What to include? What does a research agency need to know? How do our business objectives translate into research objectives? Exactly what outputs do we need? However, providing and talking through […]

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How we can support Clients in these difficult times

Thursday 21st May 2020 by David Jones

First and foremost, I very much hope that you, your family, and colleagues are all keeping safe and well in these challenging times. If you are requiring some money to get up float after a down time, visit check these online loan no credit check options. Thankfully, all is fine here at Habit5. We are […]

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Creating a Customer Panel? With Brexit looming now really is the time!

Tuesday 26th February 2019 by David Jones

If you’ve harboured the intention to put in place a standing Panel drawn from your customer or client base but have never quite got around to implementing it, now really is the time to act. Your Panel delivers pre-qualified and signed up members for ongoing research studies making participant recruitment faster and more cost efficient. You […]

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Do something new in 2016

Tuesday 19th January 2016 by David Jones

Albert Einstein is widely credited with saying “The definition of insanity is doing the same thing over and over again, but expecting different results”. Whether he said it or not is less important than taking value from, and acting upon, this insight. It is already clear that 2016 is not going to be a carbon […]

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How to successfully change Customer Behaviour

Thursday 14th January 2016 by David Jones

January is traditionally a time when many of us try and change our behaviour – whether that is through making New Year Resolutions or trying to create a New You. We give up alcohol, go to the gym more, try a new diet, read the latest self-help book and so on. All too often, we […]

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Monday 4th January 2016 by Anna Tuffs

No matter the success rate, each year we make certain promises to ourselves to be better than the year before. Whether to be a better friend, a better partner, to be healthier, fitter or more organised so many of us make these resolutions that quickly fizzle out before we even make it to the second […]

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Hand over the Kleenex! Why brands are determined to make us cry.

Wednesday 16th December 2015 by Anna Tuffs

Advertising used to be simple. The marketer would take the client’s product, jazz it up a bit, add in a bit of humour or style, broadcast a message with a catchy tune and off to the shops many consumers would go. But over time we all became a bit de-sensitised to jaunty TV or radio […]

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5 key current themes in marketing Financial Services

Friday 27th November 2015 by David Jones

Last Thursday, I attended the Market Research Society (MRS) Financial Services Research Conference for the first time at the Hilton London Bankside. The Conference was enthralling and thought-provoking throughout, with the excitement ratcheted up a notch by a fire alarm, which was greeted nervously by all in the aftermath of the recent attacks in Paris. […]

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10 Ways in which market research can help your business grow

Tuesday 13th October 2015 by David Jones

Last Friday I attended what was billed as a ‘High Growth Summit’. The conference room was bursting with budding entrepreneurs, and consultants of every hue keen to advise them. The mood in the room was somewhere between an evangelical service and an excitable football crowd. Tom Joule the founder of Joules – the country clothing […]

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How to Create Mutual Value with your customers

Thursday 1st October 2015 by David Jones

Here at Habit5 we believe that the brands and businesses that understand their customers best, demonstrate this understanding by creating mutual value and are in turn understood by their customers, will do best in their markets. We know that it sounds like common sense but, as we’re sure you’ll have experienced, it is far from […]

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