Our Blog

Here are a few of our thoughts, ramblings and observations on research, customer understanding, marketing et al. The views expressed are those of the writers and do not necessarily represent the view of Habit5 Limited.

Do something new in 2016

Tuesday 19th January 2016 by David Jones

Albert Einstein is widely credited with saying “The definition of insanity is doing the same thing over and over again, but expecting different results”. Whether he said it or not is less important than taking value from, and acting upon, this insight. It is already clear that 2016 is not going to be a carbon […]

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How to successfully change Customer Behaviour

Thursday 14th January 2016 by David Jones

January is traditionally a time when many of us try and change our behaviour – whether that is through making New Year Resolutions or trying to create a New You. We give up alcohol, go to the gym more, try a new diet, read the latest self-help book and so on. All too often, we […]

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Monday 4th January 2016 by Anna Tuffs

No matter the success rate, each year we make certain promises to ourselves to be better than the year before. Whether to be a better friend, a better partner, to be healthier, fitter or more organised so many of us make these resolutions that quickly fizzle out before we even make it to the second […]

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Hand over the Kleenex! Why brands are determined to make us cry.

Wednesday 16th December 2015 by Anna Tuffs

Advertising used to be simple. The marketer would take the client’s product, jazz it up a bit, add in a bit of humour or style, broadcast a message with a catchy tune and off to the shops many consumers would go. But over time we all became a bit de-sensitised to jaunty TV or radio […]

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5 key current themes in marketing Financial Services

Friday 27th November 2015 by David Jones

Last Thursday, I attended the Market Research Society (MRS) Financial Services Research Conference for the first time at the Hilton London Bankside. The Conference was enthralling and thought-provoking throughout, with the excitement ratcheted up a notch by a fire alarm, which was greeted nervously by all in the aftermath of the recent attacks in Paris. […]

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10 Ways in which market research can help your business grow

Tuesday 13th October 2015 by David Jones

Last Friday I attended what was billed as a ‘High Growth Summit’. The conference room was bursting with budding entrepreneurs, and consultants of every hue keen to advise them. The mood in the room was somewhere between an evangelical service and an excitable football crowd. Tom Joule the founder of Joules – the country clothing […]

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How to Create Mutual Value with your customers

Thursday 1st October 2015 by David Jones

Here at Habit5 we believe that the brands and businesses that understand their customers best, demonstrate this understanding by creating mutual value and are in turn understood by their customers, will do best in their markets. We know that it sounds like common sense but, as we’re sure you’ll have experienced, it is far from […]

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Harnessing the power of habit formation to drive sales

Monday 14th September 2015 by David Jones

  “We are, all of us, creatures of habit,” wrote Edgar Rice Burroughs in his 1916 novel ‘The Beasts of Tarzan’. In so doing, he coined an aphorism that science and psychology have subsequently proved to be more accurate and apposite than he might have imagined at the time. This very morning, each of us […]

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The Man Behind the Head

Thursday 10th September 2015 by Anna Tuffs

Who is the man behind the head? What head I hear you ask…the phrenology head! And to answer, a little history lesson is needed. What is Phrenology? Phrenology was a popular 19th century theory stating that intelligence, personality and character traits are revealed by the location of various contours, or bumps, in the skull (Fodor, 1983). […]

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Let’s all go #BackToSchool

Tuesday 1st September 2015 by David Jones

It’s “Back To School” week, aka the first week of September, new term, almost end of summer, (Although we haven’t really had much of a summer – have we!), kids are starting a new school year, parents are getting back into school mentality, it feels like a new start for everyone. I was doing my […]

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