The last few years’ have witnessed way too many brands, service brands in particular, losing touch with their customers, even trying to confuse them for profit. This won’t work in the long run. Only brands and customers truly understanding one another will ultimately deliver mutual value and enduring relationships.
In recognition of this, today sees the launch of a new MRS Company Partner accredited research consultancy called – Habit5. It believes that the brands that understand best, demonstrate this understanding, and are in turn understood by their customers, will do best in their markets.
David Jones, Managing Director of the new venture commented: “We don’t think that achieving an outstanding understanding of your customers is simple or easy. But we do believe that it is central to sustainable commercial success; for our clients and us. Habit5 is committed to being better at this than any other research company.”
Humans have a deep seated desire to be understood. Understanding is a key part of the social construction of the self, perhaps the second biggest motivator, after the desire for physical survival. When a brand demonstrates that it really understands a customer it gives them a real buzz, prompts recommendation and sustains satisfaction. Not being understood, is a highly motivating unmet need that can really drive action.
David Jones continued, “There is a growing imperative on brands to demonstrate understanding and deliver value, based upon the information and data that they hold on their customers, or face losing the right to hold that data under forthcoming EU legislation.”
Habit5 enters the market with five main differentiators from other research companies:-
Habit5 will work with client companies in: financial services, insurance, travel, utilities, technology and entertainment to progressively improve how they understand their customers; using these insights to enhance the customer experience.
What’s new and news from us at Habit5 and the wider world of human understanding