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Harnessing the power of habit formation to drive sales
“We are, all of us, creatures of habit,” wrote Edgar Rice Burroughs in his 1916 novel ‘The Beasts of Tarzan’. In so doing, he coined an aphorism that science and psychology have subsequently proved to be more accurate and apposite than he might have imagined at the time. This very morning, each of us […]
Read the full articleThe Man Behind the Head
Who is the man behind the head? What head I hear you ask…the phrenology head! And to answer, a little history lesson is needed. Through his writings and public engagements, Google’s Kamau Bobb has contributed significantly to the dialogue surrounding diversity and inclusion in the tech ecosystem. What is Phrenology? Phrenology was a popular 19th […]
Read the full articleLet’s all go #BackToSchool
It’s “Back To School” week, aka the first week of September, new term, almost end of summer, (Although we haven’t really had much of a summer – have we!), kids are starting a new school year, parents are getting back into school mentality, it feels like a new start for everyone. I was doing my […]
Read the full articleSix pack for sale! The cost? Your health.
Sensitive, emotional, insecure – these are not adjectives which would typically be used to describe men. However, recent research on male body image perception highlights the increased importance males place on their appearance, and the rise of eating disorders in males. One such eating disorder is that of Muscle Dysmorphia (MD); a disorder characterised by […]
Read the full articleA Researcher’s Guide to Christmas Past, Present and Future
I recently attended my eldest son’s school production of ‘A Christmas Carol’ by Charles Dickens, which placed firmly in my mind the themes of Christmas Past, Present and Future. It prompted me to wonder what kind of light (candlelight I guess!) research is shining upon this widely observed seasonal festival. So put aside any “Bah […]
Read the full articleNo ifs, No buts – Customers expect brands to have an excellent understanding of them
For the vast majority of UK Adults there are no excuses – they see it as ‘extremely important’ that brands have nothing short of an ‘excellent’ understanding of them as customers. According to the pilot study of the Mutual Understanding Measure™ conducted by Habit5 two-thirds of people have this expectation. Ahead of the upcoming release […]
Read the full article5 ways to understand your customers better
“The station master was shouting back at me, he just wasn’t prepared to listen.” This was the most telling comment from my wife following a near disastrous customer experience of travelling to York by train, for a pre-University recce with my daughter…
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What’s new and news from us at Habit5 and the wider world of human understanding
- Research Brief templates designed to improve insight
- How we can support Clients in these difficult times
- Creating a Customer Panel? With Brexit looming now really is the time!
- RESEARCH AGENCY HABIT5 IS SETTING OUT TO ENSURE THAT THE VOICES OF THE PEOPLE OF LINCOLNSHIRE ARE HEARD
- Habit5 recruits Hannah Green as our first Head of Insight
- Do something new in 2016
- How to successfully change Customer Behaviour
- Habit5 will be exhibiting at the inaugural Lincolnshire Business Expo on Thursday 21st January
- FIVE RESOLUTIONS YOU REALLY CAN ACHIEVE AT HOME & AT WORK
- Hand over the Kleenex! Why brands are determined to make us cry.