Recruiting participants
Sourcing, screening and informed consent
We can efficiently source contact data to recruit research participants’ from, drafting invitation emails and text messages as required, or working from existing customer data held by the Client, whether this is provided directly to us or not.
We qualify, or screen, all potential research participants to ensure that they meet all of the relevant criteria being set for the research sample, applying any quotas or ceilings as necessary.
Optimising channel mix
•We work closely with our Clients to ensure that research participants are recruited as cost efficiently as possible, without in any way compromising on the quality or representativeness of the research study
•We can define, design, deploy and manage participant recruitment, using:
•Face-to-face CAPI
•Email invitations
•SMS invitations
•Social media posts both organic and PPC
•Links within PR coverage
•Third party datasets
•Access Panels
•Customer Panels
Expertise when it matters most
Any research project is only ever as good as the researchers that conduct the fieldwork.
The Habit5 team have all the right skills:-
- The ability to put participants’ quickly at ease
- Care in securing strong contributions from all focus group participants’ not just a vocal minority
- Knowing when to probe further or move on
- Deciding in a split second whether to pursue a new and unexpected line of enquiry or not
- Managing the time devoted to each topic
- Handling and introducing stimulus with ease
- Avoiding ‘leading’ participants or otherwise influencing them
- Moving easily between plenary discussions, brainstorms and
self-completion tasks
Using stimulus
Highly qualified and motivated professionals
A/B Split for two propositions each featuring: heading, product feature bullet points and supporting imagery
- followed by 10 point Likert rating scale.
Four way routeing split with Headline/Call to Action, intro paragraph, membership features, supporting imagery - followed by 5 point
Likert rating scale.
Four mood videos depicting different creative directions for the brand. The sequence they were presented in was rotated across eight focus groups.
That does justice to propositions & creative solutions
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