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Ideas

We help our clients move fast and confidently from ‘mind to market’ and specialise in service innovation and customer experience enhancements.


We work with clients to:-

  • Identify important unmet or poorly met market or customer needs
  • Run workshops, brainstorms and co-creation sessions to find commercially rewarding ways to meet these needs
  • Conduct research into the very best ideas to hone and refine them
  • Design and structure robust test marketing or ‘live in market’ research
  • Originate winning launch strategies for the brand and its marketing

Consulting

We appreciate that Client’s don’t need research, they have a brand challenge, a business need, a commercial imperative or a revenue opportunity. Wherever possible we like to engage and support the thinking about the underlying business issue or objective. Conducting research may or may not form part of the path to a business solution that creates value for both customers and the brand. We have an open-mind about the best means to the desired end.

We can provide highly experienced and flexible consulting expertise founded upon years’ spent working within and with market leading businesses. We can build and flex the resourcing of our consulting team to meet the requirements of each specific engagement and the project work streams and phases within it. We relish helping Programme Managers drive change across a business that is based upon, or boosts, customer understanding.

 

Sectors

Our team has considerable experience of successfully leading and conducting research, workshops and consulting engagements with clients of all shapes and sizes across a diverse range of sectors. The common thread has been helping clients enhance their customer understanding and supporting them in acting upon this.

We love to work with clients who want to make a step change in how they understand and interact with their customers or have a compelling business issue that enhanced customer understanding would help solve.

We quite intentionally do not specialise in certain sectors, we look for links and commonalities across and between industry sectors. Opportunities to cross-fertilise or transplant innovation and new ways of doing things. What can tech learn from not for profit? What can B2B usefully adopt from B2C and vice versa?

Office Address: Unit E29, Enterprise Building, Lincoln, LN67DQ, Registered Address: Mexborough House, Main Street, Burton, Lincoln, LN1 2RD Company No: 8585333 VAT No: 166322122 ICO Reference No: ZA214373 

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