New customers, loyal customers, younger customers, elderly customers, prospective customers, lapsed customers, internal customers, HNW customers. Customers of every kind are the most valuable asset that any business has got. What could be more important than understanding their thoughts, feelings and attitudes and how these influence what they buy, what they do and what they don’t.
Differentiation and real value comes from knowing why some customers behave in the way they do.
The decisions they make, are in many instances, much less rational, more intuitive, emotional and cognitively biased than we used to acknowledge. In short, customers are human not economic man. Unearthing real insight into a customer’s psyche may be harder than we thought but it is much more rewarding than ever before. Many client brands can now see what their customers do and know when and where they do things. Differentiation and real value comes from knowing why some customers behave in the way they do.
At Habit5 we have a real passion and enduring interest in understanding people as individuals not as target markets, consumers, bums on seats or any other terminology that de-humanises the customer.
We would be delighted to discuss with you conducting: research, workshops or consulting engagements, focused upon any of the customer groups listed below.
Do get in touch to tell us which customers you would like to know better or indeed which customers you would like to know more about your brand.
What’s new and news from us at Habit5 and the wider world of human understanding