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Working from Insight2Impact

We appreciate that Client’s don’t need research, they have a business need, a commercial imperative or revenue opportunity. Wherever possible we like to engage and support the thinking about the underlying business issue or objective. Conducting research may or may not form part of the path to a business solution that creates value for both customers and the brand.

We can provide highly experienced and flexible consulting expertise founded upon years spent working within and with market leading businesses. We can build and flex the resourcing of our consulting team to meet the requirements of each specific engagement and the project work streams and phases within it. We relish helping Programme Managers drive change across a business that is based upon, or boosts, customer understanding.
We are used to working on site, as an integrated part of a client’s project team. We don’t shy away from getting our hands dirty and love seeing things through to real business impacts being achieved.

business-case

Research itself, particularly good research, can often generate insights and findings that provide the impetus for unbudgeted and unresourced actions. All too often the unplanned nature of this can lead to inertia and inactivity – things falling into the ‘too hard’ file. For this reason we are geared up to help clients move smoothly from Insight2Impact (i2i). We can assist with each of the stages in the diagram above. Only where our insights and findings are benefitting the business, do we believe we have delivered. We build our projects, methodologies and briefs back from this desired end outcome.

The Outstanding Understanding Model

Driving systematic improvements in customer understanding

We love working with businesses that want to make a step change in how well they understand their customers and are in turn understood by them. Some clients are doing loads of things right but want to keep on improving, others recognise that they have some ground to make up. Either way our Outstanding Understanding Model helps clients achieve systematic improvements in customer understanding. It fully integrates our expertise and methods across consulting, ideas and research, providing an end-to-end project blueprint.

  • Identifies strengths and weaknesses in how you currently understand customers, prospects, staff or other stakeholders
  • Provides clear comparative measures on how well customers believe they are understood, and how well they in turn understand your brand
  • Generates new knowledge and understanding using a unique way to synthesise and research social media evidence
  • Fills gaps in understanding and originates new insights, through original ‘InLife’ research
  • Helps make the business case for change, providing a smooth path from Insight2Impact
  • Maximises the potential for a strong Return On Research (ROR)
  • Enhances business and marketing performance by improving understanding, satisfaction, advocacy, loyalty, revenues & retention.

The model consists of five steps: