We appreciate that Client’s don’t need research, they have a business need, a commercial imperative or revenue opportunity. Wherever possible we like to engage and support the thinking about the underlying business issue or objective. Conducting research may or may not form part of the path to a business solution that creates value for both customers and the brand.
We can provide highly experienced and flexible consulting expertise founded upon years spent working within and with market leading businesses. We can build and flex the resourcing of our consulting team to meet the requirements of each specific engagement and the project work streams and phases within it. We relish helping Programme Managers drive change across a business that is based upon, or boosts, customer understanding.
We are used to working on site, as an integrated part of a client’s project team. We don’t shy away from getting our hands dirty and love seeing things through to real business impacts being achieved.
Research itself, particularly good research, can often generate insights and findings that provide the impetus for unbudgeted and unresourced actions. All too often the unplanned nature of this can lead to inertia and inactivity – things falling into the ‘too hard’ file. For this reason we are geared up to help clients move smoothly from Insight2Impact (i2i). We can assist with each of the stages in the diagram above. Only where our insights and findings are benefitting the business, do we believe we have delivered. We build our projects, methodologies and briefs back from this desired end outcome.
We love working with businesses that want to make a step change in how well they understand their customers and are in turn understood by them. Some clients are doing loads of things right but want to keep on improving, others recognise that they have some ground to make up. Either way our Outstanding Understanding Model helps clients achieve systematic improvements in customer understanding. It fully integrates our expertise and methods across consulting, ideas and research, providing an end-to-end project blueprint.
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